Deciding between alternative executions is a decision every creative
project faces every day. This one or that one?
And how are these choices usually made?
Seat of the pants
Or places in between
Hard data on which one actually grabs more eyeballs.
The OptimEyes service uses people's web-cams to directly record which of two executions grabs their eyes when the images are shown side by side, for a 3 second period.
OptimEyes is a syndicated data service. Many clients' options can be tested in a single survey, which lets us spread the costs among many and to radically reduce the cost to each.
It is very fast, very sensitive and very affordable - and absolutely objective.
Forbes Magazine commissioned an OptimEyes study to find out whether the Peanuts characters still had the power to grab kids' eyes. The finding: Yes - for Charlie Brown but more work will be needed for the others. They wrote it up in this Issue.